Exploring Omni-Channels for Customer-Centric e-Tailing

In this volatile post-COVID environment where customers look for ways to order products online using personal computers and mobile devices, a traditional sale/delivery of via single distribution channel needs be reassessed. As revolutionary alternative conventional channel, paper proposes an omni-channel strategy. The aims maximize the customer shopping experience by diversifying integrating product purchase delivery media through engagement. also facilitates sales allowing seamlessly interact with retailers across multiple channels such as websites, social media, brick-and-mortar stores, kiosks, call centers, like. Since transformation sale, purchase, processes requires new business mindset innovative strategic initiatives, sheds light on potential challenges opportunities implementing strategy, while identifying key success factors application concept e-tailing.